Hannah

The Brief

Most agencies hand you to a slick closer, take the signature, and disappear — you never speak to them again. Shellback runs it the other way. Hannah owns the Carolinas from first conversation to signed retainer, and she does not vanish once you are a client. She is your point of contact, your translator between what you need and what the operators build.

Her job is to get the scope right before a dollar changes hands. That means asking the uncomfortable questions early — what you actually sell, who you actually compete with, what “growth” means in real numbers — so the engagement is built on the ground truth instead of a pitch deck.

Why that matters to you

A misfit scope is where SEO money goes to die. Hannah’s value is that she will tell you what Shellback can move for your business and what it can’t, before you commit — not after. You get a straight read, a plan sized to your market, and a single person accountable for it.

She still works the radio

Hannah is an active 911 dispatcher for a South Carolina police department. That is not trivia on a bio page — it is the reason she is good at this job.

A dispatcher is the first calm voice on the worst day of somebody’s life. Her entire profession is taking a person who is panicking, pulling the real facts out of them fast, deciding what actually matters, and routing the right people to the right place. Then doing it again on the next call, with no visible trace of the last one.

That is the same work as a first conversation with a business owner. People call Shellback because something is wrong — traffic fell off a cliff, a competitor is eating their lunch, the last agency took their money and vanished. Hannah’s trained instinct is to slow it down, get the ground truth, and route it to the operators who can fix it. No panic. No pitch.

How she runs an account

The Carolinas are a relationship market — Charlotte to Charleston, Raleigh to Greenville. Hannah works it the way it wants to be worked: she meets you where you are, learns the business before she talks strategy, and keeps the line open. When something changes on your side, she is the one who makes sure the strategy changes with it.

Every Shellback engagement starts with a real conversation and an honest scope. Hannah runs that intake, hands you to the operators who do the technical work, and stays on to make sure the promise made at the start is the promise kept at the end.