Shellback Intelligence

An SEO Agency like Shellback SEO optimizes your website to rank higher on search engines like Google. You need one to increase organic traffic, generate leads without paying for ads, and build long-term brand authority.

SEO is a marathon, not a sprint. Typically, businesses are told to wait 3 to 6 months for even the smallest bit of traction. Shellback is Different, we're going to get to work right away and you'll see the first set of results within 30 days.

PPC (like Google Ads) stops working the moment you stop paying. SEO builds a permanent asset. Once you rank organically, that traffic is essentially free and tends to have a higher conversion rate.

We track keyword rankings, organic traffic growth, and most importantly, conversions (phone calls and form fills). We focus on ROI, not just vanity metrics.

No ethical SEO company guarantees a #1 ranking because Google's algorithm is constantly changing. However, Shellback SEO has a proven track record of dominating local markets and substantially increasing visibility.

White Hat SEO refers to ethical strategies that follow Google’s guidelines (quality content, technical fixes). We strictly use White Hat techniques to protect your site from penalties.

Traffic drops can be caused by algorithm updates, technical errors, or negative SEO. Our Site Rescue team can audit your site to identify and fix the root cause.

Absolutely. Small business SEO is the most cost-effective way to compete with larger corporations. It allows you to dominate your local niche without a massive ad budget.

Backlinks are votes of confidence from other websites. High-quality backlinks signal to Google that your site is authoritative, which is a major ranking factor.

You can, but it requires technical skill, content writing, and constant monitoring. Hiring a professional SEO agency allows you to focus on running your business while we handle the rankings.

On-Page SEO involves optimizing content and code on your website. Off-Page SEO involves building authority elsewhere, primarily through backlinks and Google Business Profile management.

Yes. Google uses "Core Web Vitals" as a ranking factor. If your site is slow, you will lose rankings. We optimize for speed as part of our technical audit.

It is the process of identifying the exact terms your customers type into Google. We target high-intent keywords like "Emergency Plumber in Denver" rather than just generic terms.

Google uses "Mobile-First Indexing," meaning it looks at your mobile site first. If your site isn't responsive, your rankings will tank.

We are a Disabled Veteran Owned Business that operates with military precision. We don't offer fluff; we offer "Extreme Ownership" of your results.

Local SEO optimizes your online presence to attract business from local searches on Google and Maps. It is critical for brick-and-mortar businesses or service-area businesses.

You need an optimized Google Business Profile, consistent NAP (Name, Address, Phone) citations, and strong local reviews. This is our specialty.

Reviews are a major ranking factor. A high volume of positive reviews tells Google your business is trustworthy and relevant to the local community.

You need a verified location for a Google Business Profile, but you can hide your address if you are a Service Area Business (SAB) like a plumber or electrician.

Citations are mentions of your business name and address on directories like Yelp, YellowPages, and Bing. Inconsistent citations confuse Google and hurt rankings.

It is harder, but possible through location-specific landing pages and content strategy. Ideally, you want a physical footprint in your target market.

Yes. While we are based in Cheyenne, WY and Parker, CO, we provide National SEO services for clients across the United States.

By ensuring your Google Business Profile is accurate, getting local reviews, and creating location-specific content on your website.

A page on your website dedicated to a specific city (e.g., "SEO Services Denver"). These pages help you rank organically in cities outside your main headquarters.

We recommend posting weekly updates, offers, or photos to keep your profile active and engaging for users.

Suspensions happen due to policy violations (like keyword stuffing business names). Our Site Rescue team can help appeal and reinstate suspended profiles.

Indirectly. While likes don't equal rankings, social profiles build trust and brand awareness, which are signals Google looks for.

Local rankings appear in the Map Pack (top 3). Organic rankings appear as standard blue links below the maps. You want to dominate both.

We track calls, direction requests, and website clicks directly from your Google Business Profile insights.

No. Competitors are always trying to outrank you. Continuous citation building, review management, and posting are required to stay #1.

AI SEO is the practice of optimizing content to be found not just by Google, but by AI tools like ChatGPT, Gemini, and Google's AI Overviews.

No, but it is evolving it. "Blue links" are decreasing as "Zero-Click" answers increase. You need AI SEO strategies to be the source of those answers.

GEO is the new SEO. It focuses on structuring content so Large Language Models (LLMs) can easily read, understand, and cite your brand as an authority.

We use AI for data analysis, predictive trends, and content scaling, but we always ensure a human "Veteran Perspective" reviews everything for quality and E-E-A-T.

Google penalizes low-quality content, regardless of who wrote it. We use AI to enhance, not replace, high-quality human insights.

By providing direct, authoritative answers to questions, using schema markup, and having high domain authority.

Yes. AI tools can analyze vast amounts of data to find semantic clusters and "long-tail" questions that traditional tools miss.

Semantic search means Google understands the intent behind a query, not just the keywords. We write for intent to capture these searchers.

It allows us to scale content production, but the value comes from adding unique human data, case studies, and opinions that AI cannot replicate.

It is part of our standard packages. We believe utilizing the latest tech is a requirement, not an upsell.

Yes. Tools like ChatGPT (via Bing) and Google Gemini browse the web. If your site blocks bots, you are invisible to the future of search.

It’s connecting your brand (the entity) to specific topics in Google’s Knowledge Graph. We ensure Google knows exactly who you are and what you do.

Voice assistants (Siri, Alexa) often use AI-generated summaries. Optimizing for AI directly improves your visibility in voice search.

It may reduce "top of funnel" clicks, but the traffic you do get will be higher intent. Users clicking through AI answers are ready to buy.

Because the old SEO playbooks from 2020 no longer work. You need a forward-operating agency that understands the new digital terrain.

Site Rescue is our service for fixing broken, hacked, or abandoned websites. If your developer ghosted you, we pick up the pieces.

Yes. We remove malware, close security backdoors, and restore your site to health.

Absolutely. We specialize in taking over "orphan" projects. We will get your credentials, secure the site, and get you back online.

An SEO Audit is a comprehensive health check of your website. We look at technical errors, content gaps, and backlink profiles to build a strategy.

We identify broken links and set up 301 redirects to point users to the correct pages, preserving your SEO value.

It could be a "noindex" tag, a robots.txt block, or a penalty. We diagnose and fix indexing issues immediately.

Yes. Our maintenance packages include security monitoring, plugin updates, and daily backups so you never have to worry about your site breaking.

SSL (HTTPS) encrypts data between your site and the user. It is a security requirement and a Google ranking factor. We ensure all client sites are secure.

We optimize image sizes, minify code, and improve server response times to ensure your site passes Google's speed tests.

Schema is code that helps search engines understand your content. We implement "Local Business" schema to help you get rich snippets in search results.

Yes. We handle seamless migrations to better hosting providers to improve speed and reliability.

Yes. We have experience cleaning up "toxic" backlink profiles and submitting reconsideration requests to lift manual penalties.

A broken form means lost money. We test and repair all lead capture forms to ensure you never miss a customer.

When the same content appears on multiple URLs, it confuses Google. We use canonical tags to tell Google which version is the "master" copy.

We test your site on various devices to ensure a seamless experience for smartphone users.

Yes. We build custom, high-performance WordPress websites designed to convert visitors into customers.

Pricing varies by complexity, but we offer transparent, flat-rate pricing for most small business builds.

A standard brochure website typically takes 4-6 weeks from concept to launch.

Yes. Unlike many design agencies, we build with SEO in mind from the ground up (clean code, proper hierarchy, fast load times).

Yes. Once the project is paid for, you own 100% of your website, content, and design. We don't hold your assets hostage.

Yes. We carefully map out 301 redirects and migrate content to ensure your hard-earned rankings are preserved during a redesign.

We primarily use WordPress because it is the industry standard for flexibility and SEO capabilities.

We implement best-practice security measures, including firewalls and login hardening, on every site we build.

Yes. Our packages can include professional copywriting optimized for your target keywords.

Yes. We build WooCommerce stores for clients who need to sell products online.

UX design ensures your site is easy to navigate and intuitive. A good UX keeps visitors on your site longer, which signals quality to Google.

We use flexible frameworks but customize the design to match your unique brand identity. No cookie-cutter sites here.

Yes. We provide training so you can make simple text and image updates on your own.

We can, but we highly recommend using real photos of your team and work. Authenticity builds trust.

We offer ongoing support and SEO plans to ensure your new site continues to grow and perform.

A blog allows you to target informational keywords and establish authority in your industry. It is a critical tool for Inbound Marketing.

Consistency is key. We recommend at least 1-2 high-quality posts per month.

Experience, Expertise, Authoritativeness, and Trustworthiness. Google rewards content that demonstrates these qualities.

We use keyword research tools to find questions your customers are actually asking, then write content to answer them.

No. Plagiarism hurts your SEO. All our content is 100% original and written for your specific audience.

These are comprehensive, high-value articles that cover the core topics of your business. They serve as the foundation of your SEO strategy.

Yes. We add alt text and compress images to ensure they are accessible and fast-loading.

It depends on the topic, but generally, 800-1,500 words is the sweet spot for ranking on the first page.

Yes. Writing about local events, news, or neighborhood guides helps signal your local relevance to Google.

Yes. Updating old blog posts with new information is a great way to boost rankings without writing new articles from scratch.

A "Shellback" is a title given to sailors who have crossed the Equator. It symbolizes a transition from novice (Pollywog) to veteran. We bring that veteran experience to your marketing.

Yes. Shellback SEO is a certified Disabled Veteran Owned Business. We bring military discipline and integrity to the civilian market.

Our HQ is in Cheyenne, WY, with a satellite presence in Parker, CO. We serve clients nationwide.

We prefer to earn your business every month, but SEO works best with a 6-12 month commitment.

Our pricing is customized based on your competition and goals. Contact us for a free audit and quote.

Yes. We partner with design agencies and consultants to provide backend SEO fulfillment.

Click the "Get In Touch" button on our site to schedule a discovery call or request a free site audit.

You will work directly with our US-based team, led by Joshua Moffitt. We don't farm your work out to overseas call centers.

We work with most SMBs, including trades, professional services, legal, and medical. We avoid unethical or "grey hat" industries.

We provide transparent monthly reports showing your rankings, traffic, and leads generated. No hiding behind jargon.

Yes. We are flexible and can adjust your strategy as your business needs change.

Our primary focus is SEO and Web Design, but we can advise on how to integrate social media into your strategy.

If strategies aren't working, we pivot. We practice Extreme Ownership—we assess the data, adjust fire, and keep moving until we win.

Yes. We can consult with your internal marketing team to help them implement SEO best practices.

Big agencies treat you like a number. To us, you are a mission partner. We are small enough to care, but experienced enough to dominate.