Search and AI Visibility for Companies That Can’t Afford to Be Invisible.
Shellback SEO runs technical SEO, local/multi-location programs, and Generative Engine Optimization for organizations where search visibility is a revenue line, not a nice-to-have. Veteran-founded. Data-driven. Built to scale past a single storefront.
Real Revenue Impact, Verified
A regional electronics and home-appliance e-commerce retailer grew trailing 12-month revenue by double digits year-over-year after bringing Shellback on for technical SEO and site work — verified directly against their own store’s sales data, not a traffic estimate. Full figures available under NDA in a working conversation.
If your organization sells electronics, appliances, or other consumer hardware through a high-SKU e-commerce catalog, this is directly relevant work, not an adjacent case study stretched to fit.
The System Behind It
That result runs on the same infrastructure we operate every day: technical SEO and content programs managed consistently across 50+ live U.S. markets simultaneously, on an audit and reporting system we built in-house and hold our own site to first. Multi-location consistency at real operational complexity is the exact muscle a national or multi-brand account requires — we run it now, not hypothetically.
What We Run
- Multi-location Local SEO — Google Business Profile governance, citation consistency, and map-pack strategy across dozens of markets simultaneously, without losing local relevance in any single one.
- Enterprise Technical SEO — site architecture, Core Web Vitals, structured data, and crawl-budget management at the scale a large site actually requires.
- Generative Engine Optimization (GEO) — making sure your brand is the answer when a buyer, journalist, or procurement team asks ChatGPT, Gemini, or Perplexity who to work with in your category.
- Original research and authority content — we publish data-driven industry studies (see our 2025 State of Small Business SEO study, 200+ sites audited) as a standing practice, not a one-off marketing stunt.
How an Enterprise Engagement Works
Enterprise and multi-location engagements are scoped individually — there’s no off-the-shelf package. A working engagement starts with a technical and competitive audit of your current search and AI-visibility position, a defined 90-day roadmap, and a reporting cadence built around the KPIs that matter to your business, not ours. A founder-led team means the person scoping the engagement is the person accountable for it.
Large technical catalogues are a recurring version of this problem. If you manufacture or distribute industrial products, our manufacturing SEO service covers the capability-page architecture and specification-indexing issues that come with them.
Let’s Talk About What Scale Actually Requires
If your organization needs search and AI visibility handled with the same seriousness as any other revenue channel, we’d like to hear what you’re working with.