Jesus CaseresVice President — Sales & Miami Operations
Jesus runs Shellback’s Miami Area of Operations. He is the person a South Florida client actually deals with — first handshake, scope, contract, and every monthly review after that. No account managers you’ve never met. No hand-off to a call center in another time zone.
The Brief
Most agencies sell you to a closer and then disappear. Shellback does not operate that way in South Florida. Jesus owns the Miami book end to end: he scopes the engagement, sits in on the strategy, and stays on the account for the life of the contract. If something breaks at 4pm on a Friday, he is the call — and he is in your time zone, usually within driving distance. Not sure whether you need a Miami SEO consultant or a full agency? Jesus will tell you straight.
He came to Shellback out of enterprise IT, not out of marketing. That matters more than it sounds. Before Shellback he was a Director at a nationwide managed IT and cybersecurity firm, and before that he handled account management at Unitrends in backup and disaster recovery. Fifteen-plus years of selling and supporting technical infrastructure to law firms, healthcare groups, financial services, construction, and logistics operators — the exact companies that get chewed up by generalist marketing agencies.
Why that background matters to you
SEO on a real business is a technical engagement, not a content calendar. Server response, migration risk, DNS, schema, CRM plumbing, attribution — these are the things that decide whether a campaign produces revenue or produces a report. Jesus has spent his career on the infrastructure side of that conversation. He does not need it translated for him, and neither will you.
“I’ve sat on the other side of enough vendor pitches to know what a real one sounds like. If we can’t move your number, I’ll tell you before you sign, not six months in.”
— Jesus Caseres, VP, Shellback SEOHow he runs an account
In person, first. Miami is a handshake market. Jesus meets South Florida clients face to face — on site, at the office, over lunch in Doral or Brickell — before a single line item goes in a proposal.
Scope before sale. Every Shellback engagement starts with a technical audit of what is actually suppressing the site. Jesus walks the findings with you and scopes to those findings. If the fix is smaller than the retainer you were expecting, you get the smaller number.
One client per industry, per market. Shellback does not arm your competitors. When Jesus signs your sector in Miami-Dade, that sector is closed. He is the one who holds that line.
Numbers, monthly, in plain English. Rankings, calls, forms, and where the revenue actually came from. Delivered by the same person who sold you the work.
Miami businesses: take the meeting.
Free technical audit. No retainer talk until you’ve seen what’s actually broken.
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