Our goal is simple: help business owners take control of their growth and get time back. Shellback is a small, senior team of SEO specialists, developers and analysts. The people you meet are the people doing the work.
Get a Free AuditView PricingA shellback is a sailor who has crossed the Equator. It’s a title earned at sea through time, good navigation and getting through rough conditions.
We took the name because search is rough water for most businesses: weak websites, broken technical setups and agencies that sell reports instead of results. Our job is to get you across, and to show you the numbers that prove it. We don’t sell brochures. We build websites and search visibility that bring in calls, forms and booked work.
We work with one company per industry in each market, so we’re never splitting our attention between you and your direct competitor.
Every fix, page and schema change is based on search data and what your competitors are doing. If it doesn’t move the numbers, we stop doing it. We publish our own research too, like our Small Business SEO Study of 200+ websites.
We start in the first week: technical fixes, Google Business Profile cleanup and tracking, so you’re not waiting a month for an audit.
Leads strategy and the technical work: site architecture, local search and AI-search visibility. He stays involved on every account.
Read more →Runs the Miami and South Florida market. Fifteen years in enterprise IT and cybersecurity sales before Shellback. He scopes your engagement and stays on the account.
Read more →Covers the Carolinas from Charlotte to Charleston. She scopes each engagement, sets clear expectations and stays your point of contact.
Meets with you, learns how your business works and recommends the right plan for your setup, so the work starts on the right foot.
Builds and maintains client websites and handles the technical work behind every engagement, from speed fixes to schema.
Start with a free audit of your website and Google Business Profile. You’ll get a clear, honest read on what’s working and what isn’t.
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